Blog Post

Your blueprint for implementing innovation across the medical group

November 28, 2018

    This year has seen more investment in digital health technology than any other year. Health care startups are leading the market with new innovations and third-party disruptors are entering the health care space for the first time. Medical groups cannot afford to fall behind. As new technologies become cheaper and more widely available, medical group leaders can use these innovations to solve their most pressing business challenges.

    Amazon is building its own primary care clinic. Can yours compete?

    Implementation often the most difficult aspect of innovation

    Many groups already have experience testing new innovations, but few groups have been able to successfully take the lessons learned from a pilot to scale innovation across the group. Whether it's selecting the right technology to meet group and system needs or ensuring leaders have the time and resources to devote to an investment, bringing an innovation to scale can be challenging. To overcome these barriers medical group leaders must root their innovation strategy in an existing business goal and be willing to overinvest in implementation.

    The 6 things every medical group leader needs to know about innovation

    Our research has revealed the six keys to implementing innovation. These attributes are consistent features of any innovation strategy, regardless of the type of technology leaders choose. To implement innovation in your group, keep these keys to success in mind:

    1. Match innovation to an existing business challenge. Selecting one goal of focus and aligning innovation with a medical group and system goal will lay the foundation for successful implementation.

    2. Identify and support a respected physician visionary to lead implementation of the innovation across the enterprise. Providing clinical, operational, and technical support and protecting time for the team to implement the innovation is vital.

    3. Identify existing internal resources that can be used to support innovation. If the innovation needs additional external resources, consider partnering with a third party before building from scratch.

    4. Test the innovation with a pilot, then use early data to launch a phased implementation plan. Groups benefit from flexibility in adapting their innovation strategy based on initial data captured in these early stages.

    5. Work with IT and practice-level staff to seamlessly integrate technology into physician workflow. Leaders should build a physician support structure so that any innovation can be easily used with minimal workflow interruption.

    6. Engage frontline physicians at every step. Use a bi-directional communication structure to gather vital physician feedback and respond to valid concerns. Physician buy-in is needed for any innovation, but the most successful groups proactively engage physicians throughout the innovation process.

    Regardless of the type of innovation your medical group choses to pursue, rooting your strategy in an existing business goal and overinvesting in implementation will help medical groups bring innovation to scale and capture a return on innovation investments.

     

    Get the answers to the top 5 questions from medical group leaders in 2018

    Every year, the Medical Group Strategy Council receives thousands of questions from our members. This webconference answers the top five questions medical group executives asked in 2018.

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    Learn more: 6 keys to implement innovation across the medical group

    In today's market, medical group-led innovation is not just nice to have, it is vital for groups to solve their most pressing business challenges. Successful innovators balance preparation and execution.

    Just like fly fishers need the right equipment and skills to reel in the big one, medical group leaders need to know when to pursue innovation and how to implement and scale innovation beyond pilots.

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